Portfolio

Focused on creating an engaging online environment specifically for driving donations to St. Jude Children's Research Hospital through the 'Dancing for the Cure' initiative. Maximized visibility and ease of giving.

Established a distinct visual identity and brand messaging for 'Dancing for the Cure'. The branding aimed to evoke inspiration, community, and the critical mission of supporting St. Jude.

Engineered a robust system for selling event tickets for 'Dancing for the Cure'. Ensured secure transactions and efficient management of ticket inventory and attendee information.

Outlined strategies to foster ongoing engagement with donors for 'Dancing for the Cure'. While not a direct feature of the core site, the underlying intent was to build relationships that encourage continued support for St. Jude.

Developed a dedicated microsite for 'Dancing for the Cure'. This site served as the central hub for event information, ticket purchasing, and donation processing, ensuring a seamless experience for all participants and donors.

Conceptualized and designed a digital platform to support 'Dancing for the Cure', a St. Jude fundraiser. The core goal was to streamline donation collection and event ticket sales, creating a user-friendly interface for supporters.